Kourtney Kardashian's son has shown off his new bleach blonde locks in a dramatic new look.
Her eight-year-old Reign ditched his natural brunette crop for a catwalk worthy peroxide infused number.
His dad Scott Disick captioned a post shared to Instagram as he clutched a American football penning: "Laces out,' in bold lettering in the photo.
Another shot showed a close up of the striking colour and cut.
Scott and Kourtney split in 2015, but co-parent their three kids, youngest Reign, Mason, 13, and daughter Penelope, 10.
Kourtney is herself no stranger to dying her own hair and recently sported a near platinum blonde bob on Instagram.
A further image captured the moment her hair was coated in bleach as she posted a close-up of the transformation process to her 214million followers.
The reality star chose a Las Vegas casino slot machine as the backdrop to her bold new look and paired her almost platinum crop with a striking black leather outfit.
Sharing the shots with a lengthy Hunter S. Thompson quote, best known for the movie Fear and Loathing in Las Vegas, she posted: "Every now and then when your life gets complicated and the weasels start closing in, the only cure is to load up on heinous chemicals and then drive like a bastard from Hollywood to Las Vegas... with the music at top volume and at least a pint of ether.''
The dramatic new crop comes as a huge shift for the eldest Kardashian sister who has stayed true to her natural deep brunette colour since her rise to fame on the families reality show.
But it isn't the first time she has swapped things up as way back in the 90s she had a blonde phase which she used as a distraction from 'boring finals'.
She shared the 95 throwback shot adding: "1995 bored during finals, convinces someone to dye my hair blonde to procrastinate."
But unlike her 'DIY' 90s offering her latest look was perfected by LA colourist and stylist to the stars, Cassondra Kaeding, who worked her magic to take the colour from from dark brown to a shimmery pale blonde.
Her other celeb clients include Kourtney's sisters Kylie and Kendall, as well as Natalie Portman, Rooney Mara, Rosie Huntington-Whiteley, Olivia Munn to name but a few.
Kendall is thought to be the only Jenner-Kardashian sister to hold out from the bleach although has worn wigs on the runway in the past.
