Kirby Smart has built a powerhouse at the University of Georgia, leading the Bulldogs to unprecedented success and solidifying the program’s place at the top of college football. Given his achievements, it’s almost inconceivable that the school would consider parting ways with Smart any time soon. But in the world of high-stakes college sports, every coach’s seat can heat up unexpectedly. Smart’s contract not only underscores his value but also makes it clear how costly it would be if Georgia ever did decide to make a change. Here’s a breakdown of Smart’s substantial salary, performance-based incentives, and the eye-watering buyout it would take to move on from him.
Kirby Smart Salary and Incentives
When Kirby Smart signed his 10-year extension in May 2024, it catapulted him into the highest-paid ranks of public school coaches. Here are the details:
- Annual Salary: $13 million, securing him a place as one of the highest-paid figures in college sports.
Incentives
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SEC Championship:
- Appearance: $100,000
- Victory: Additional $200,000
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College Football Playoff (CFP):
- First-round appearance: $250,000
- Quarterfinals: $500,000
- Semifinals: $750,000
- National Championship game appearance: $850,000
- National Championship victory: $1.25 million
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Bowl Games:
- $50,000 – $100,000
Kirby Smart Buyout
Smart’s buyout clause makes it financially daunting to fire him without cause, especially during the early years of his contract. Here’s what Georgia would owe Smart if they terminated him, with the percentage guaranteed decreasing in later years:
- 2024–2028: 100% of remaining salary
- 2029 onward: 85% of remaining salary
Given his $13 million annual salary, the estimated buyout costs would be:
- 2024: ~$117 million
- 2025: ~$104 million
- 2026: ~$91 million
- 2027: ~$78 million
- 2028: ~$65 million
Could UGA Fire Kirby Smart?
Even the most decorated coaches aren’t entirely immune from the effects of off-field issues, losses, and fan expectations. Despite two national championships under his belt, Smart has faced a few points of criticism:
- 2024 Team Performance: Georgia’s two losses this season, including a significant one to Ole Miss, have ignited discussions about whether the program’s dominance is waning or if adjustments are needed.
- Off-Field Discipline Problems: Since 2023, multiple Georgia players have had run-ins with the law, including a string of traffic incidents and more recent arrests. Concerns over discipline within the team have been raised, affecting the perception of Smart’s leadership.
- Sideline Incidents and Controversies: On-field moments, like his sideline altercation with a Mississippi State player, have also drawn public attention. Additionally, his recent outspoken criticism of officiating has been polarizing among fans and sports commentators alike.
- Player Conduct Issues: Smart’s public reaction to backup safety Jake Pope’s behavior—seen celebrating with Ole Miss fans after a tough loss—has drawn criticism and raised questions about his relationship with players and how he handles public perception.
Despite these issues, Smart’s recent national championships remain a powerful shield against fan frustration and administrative pressure. For now, his job is safe, and his extraordinary contract underscores just how valued he is at Georgia. If anything, the noise around his recent challenges serves as a reminder of the pressure that even the best in the business face to keep a program at the top.
