Kim Kardashian fans were left wondering whether the reality TV star is ok after she shared and deleted a sad post.
The SKIMS founder, 42, took to Instagram to upload the Michael Jackson tune You Are Not Alone, but quickly removed it from the public eye.
However, she wasn't quick enough for some fans who reshared the snap in an online thread, asking others what they made of the post.
Taking to Reddit, fans theorised the star was going through a tough period in her life with the song said to represent a moment you lose someone close to you.
One fan on the post asked: "Is she like…okay? She keeps posting quotes and stuff like this that makes me think otherwise."
Another similarly wrote: "She is having her Kim moment. She must be going through it."
And a third said: "I just looked up the lyrics to this song. It’s pretty sad."
However, not all fans thought there were hidden motives behind the upload, with one user stating she was simply a Michael Jackson fan. They added: "Maybe the lyrics got to her?"
Also posted was Celine Dion's The Power Of Love and Because You Love Me.
The speculation comes as fans had earlier discussed whether the businesswoman was back in the dating game.
Recent snaps from her time in Italy at Milan Fashion Week saw her sport an array of daring ensembles.
However, it was one item that really got eagle-eyed fans talking. Kim had donned a Dolce & Gabbana number which clung to her curves and paired the looked with some matching knee-high boots and a choker around her neck.
The real talking point came as fans noted a bit of bling on her fingers. Taking to a Kardashian forum, fans sparked a discussion over the significance of her jewellery choice.
Pointing out the huge diamond, one user wrote: " "Anybody noticed Kim was wearing a band on her ring finger last night?"
Another replied: "Hmmm my fashion senses are tingling... I assume she had the statement ring on her right hand and added a more subtle, complementary ring on the other to finish the look."
But a number of others were adamant it represented a new man in her life, with one commenting: "Maybe she's secretly seeing someone? and she's trying to drop hints."
The star has been single since her public split from Pete Davidson in August last year after the pair enjoyed a whirlwind romance.
