Kim Kardashian has thrown a mega party for her daughter North, flying her and her friends out to the Wyoming wilderness on a private jet.
The socialite shared photos of the bash on her Instagram Stories, which showed 9-year-old North and her friends zip-lining, water skiing and trekking through the woods on what appeared to be a spooky-themed weekend.
And Kim certainly made sure the group travelled there in style, providing a $150 million private jet which boasted individually decorated seats for each guest. The plans was also decked out with cobweb decorations, suggesting a ghostly theme to the party.
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In another snap shared on Instagram, Kim showed the retractable steps to the jet which appeared to be flanked with black balloons - another clue pointing towards a creepy theme to the party. More balloons spelling "Camp North" could be seen floating above the jet.
Other photos showed the group enjoying a high ropes course across the treetops, along with many other outdoor activities.
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Among the VIP attendees were sister Kourtney Kardashian, 43, and her daughter Penelope, nine.
Singer Jessica Simpson was also there with her 10-year-old daughter, Maxwell.
Kim's ex-husband Kanye West did not appear to make it to the party.
Many commented on Kim's post, with Simpson excitedly replying: "CAMP NORTH MAGIC"
Another added: "Percs of being a billionaire daughter…. I wish this on everyone", while another said: "These kids are livin the life"
Some took a different view, with one appearing to suggest that the birthday trip wasn't very climate-friendly, likely due to the use of a private jet.
"Love the carbon footprint of this," they wrote.
Others were concerned with the tents that North and her friends were staying in, which appeared to be decorated with fake deer heads and spattered with blood.
"The blood spattered deer tents are something," one person wrote.
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Another added: "Bloody deers, like what the f**k."
"As an adult who happens to be into horror movies, this creeped me out," another said. "If I saw this as a kid I’d run for the hills."
Another user suggested that the theme seemed "a little dark for a 9-year-old".
"I’m confused by this whole vibe. Is it supposed to be like a Camp Crystal Lake murder thing? The plane also seemed to have spooky vibes with the spiderwebs and all."
Kim's post has been liked more than 4 million times.
She now has some 321 million followers, which puts her account as the seventh most-followed in the world. Those ahead of her include her half-sister Kylie Jenner (353 million), The Rock (324 million), Selena Gomez (331 million), and footballers Lionel Messi (342 million) and Cristiano Ronaldo (459 million).