Kim Kardashian has been slammed by disgruntled shoppers for selling a 'one size fits all' micro thong which they blasted 'doesn’t even fit the model'.
The minuscule briefs are being sold for $14 (£12) as part of her new SKIMS line, Fits Everybody, and they're supposed to be suitable for women of all sizes.
The thong is held together by a thin piece of fabric and only just manages to keep the model covered in pictures posted on the company's website.
While the underwear does come in sizes XXS to 4X, customers have criticised Kim's collection for being too small to cover their privates and questioned the legitimacy of the 'inclusive' collection.
Taking to Twitter, one person wrote: "I don’t understand why this was made.”
Another said: "That's not a thong, it's an eyepatch," while a third person commented: "Calling this ‘Fits Everybody’ is crazy."
"Just because I theoretically could get it onto my body doesn't mean it 'fits'," tweeted one person, while another added: "It doesn’t even fit the model."
The website states that the model is a size four and wears a Skims, size S.
Other people jumped to the defence of 42-year-old Kim, with someone commenting: "I need the new Skims micro thong now."
Another fan tweeted: "I think it’s not supposed to cover the whole thing. Hence 'micro'," while a third chimed in: "They didn't say it would fit anybody 'well'."
Kim's one size fits all SKIMS range has largely been a success and is said to have made the reality star $600million richer.
The latest criticism comes after the business mogul was recently accused of a 'photoshop fail' as she showed off her SKIMS' underwear range.
Kim left little to the imagination as she rocked a tiny brown triangle bra with matching bottoms, showing off her incredible slim physique.
While some fans were left drooling over the snaps, others were confused as they noticed The Kardashians star appeared to have an extra thigh in one snap and accused her of photoshopping.
Many seemed to think Kim had tried to alter the picture to try and give herself a thigh gap, but ended up botching the job.
"Why she got two thighs on the left," one person wondered. Another questioned: "What is the line between her legs?"
Luckily other fans were on hand to set the record straight, with people pointing out it was just her reflection in the mirror.
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