Derek McInnes says each win makes the next game bigger - and he wants to be part of the biggest games.
The Kilmarnock boss is desperate for an exciting end to the season he he guides his side into their final 11 games of the cinch Championship.
Killie lie in second place, two points behind leaders Arbroath, as the Ayrshire side gear up for a tough clash at home to Raith Rovers.
The Kirkcaldy side need to win to keep their title ambitions alive, and they've got the better of Killie in both games they've played so far this season.
And now McInnes is eyeing the chance to break that run as he hopes to close in on the Lichties this weekend, and has brushed off the claims that Killie are still red-hot favourites to win the league.
He said: "I have never really bought into the whole 'favourites' thing, the league table doesn't lie.
"There's nothing between the top teams, and even the teams who are at the bottom can become rejuvenated and they've hit form at different times.
"The league table suggests we aren't favourites, the best team has been Arbroath up until now, everyone is trying to challenge that including us.
"Hopefully come the end of the season when you can properly reflect, we can worry if we're the best.
"I am really pleased with how receptive the players have been, I can see how honest they are.
"We now have to bring a consistency of results to make each game bigger than the next, that's what we want.
"We want the drama, we want the excitement of a strong finish.
"We don't want to be on the outside looking at other people lifting the trophy, we want to push ourselves forward and win these games coming up."
He added: “As the season goes on we hope each game is bigger than the next.
“We came from behind last week and winning in the manner we did was a good Saturday.
“It was in total contrast to the Ayr game.
“Raith are a team in and around us and we know we will have to play well.
“We need to be better out of possession and better in possession.
“The win felt important and we will need to keep feeling the same between now and the end of the season.
“Hopefully, we can replicate that again on Saturday against a team who likes to dominate the ball.
“I thought the scoreline against Celtic last weekend was harsh on them and I have watched them a few times this season. I know what they have to offer.”
McInnes admits coming in during the season is far from ideal, but says it doesn't change the ambition of winning the Championship.
He said: "It's never perfect, ideally you'd put your squad together and have a full pre-season to work with them and build a relationship and understanding.
"But how often is that the case? It's very rare.
"You just have to go in and assess things as quickly as you can, we are learning things about players as we go along.
"We want to make sure we have a good work ethic, which we have.
"But behind it all, it's about winning games, especially at this time in the season.
"It's results over performances at the minute, but we want to strive for both because if we do we will be in the mix for automatic promotion.
"We have got to believe that we are the team that can do it, this can be a special season for us.
"I have said it before, it's not every season as staff or players you can win a title, we have got the opportunity to do it.
"I am certain that the motivation is there, we just need to make sure the quality is there week in, week out."
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