Kid Rock can do no wrong (at least to his growing fanbase).
The singer, who gained popularity by embracing Donald Trump and his far-right stands against diversity, was the person who brought down Bud Light. Had he not posted a social media video shooting up cases of Bud Light, it's possible that the Anheuser-Busch (BUD) -) brand would still be the top-selling beer in the United States.
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It's possible that someone else would have brought attention to Bud Light sending transgender influencer Dylan Mulvaney Bud Light cans with her face on it. But, that tiny promotion – a small effort to bring the beer brand higher awareness in the LGBTQ+ community – might have gone unnoticed.
Most people who are outraged by the beer brand probably don't follow Mulvaney on social media. Rock almost certainly created the furor that led to massive boycotts of Bud Light which caused the brand to lose nearly 30% of its sales.
You would think that Rock – the unofficial leader of the anti-Bud Light movement – would face a massive backlash after he was spotted drinking the beer. That, however, has not happened, and, in fact, Rock's hypocrisy has been fully ignored and he has somehow become even more popular.
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Kid Rock gains more followers
While Kid Rock has not stopped serving Bud Light in his Nashville bar, he also hasn't stopped drinking the beer.
Rock was spotted drinking a can of Bud Light at Skydeck in Nashville on Aug. 17 while watching a Colt Ford concert. TMZ caught the act on video.
"The former rocker seemed pretty relaxed as he clutched the blue can, taking sips while chatting and laughing with some friends. Unclear if there were other beer options available, but Kid Rock's choice seems pretty shocking considering how hard he went in on the brand earlier this year," the tabloid news site reported.
Both of those actions seem like hypocrisy that would prompt a backlash, but that has not happened. Rock has actually steadily gained social media followers, according to Newsweek.
On Instagram, the musician gained an average of 271 followers per day from August 10, and, on Monday alone, he welcomed 1,033 new ones, according to analytics site Social Blade. Kid Rock gained 11,820 followers in that time and now has almost 1.12 million on Instagram.
Over on X [the former Twitter], he gained 273.5 followers on average per day and, on Monday alone, he welcomed 562, bringing his total on that site to 1.05 million. He gained almost 6,000 new followers on X between August 10 and August 22.
In theory, Rock drinking a Bud Light should outrage people in the same way you would expect if Ron DeSantis took his family to Disney World, but that has not happened.
Rock has courted the right, Trump
Rock has not commented publicly on Bud Light or Anheuser-Busch since he posted the original video, which never actually named Mulvaney.
"Grandpa is feeling frisky today, Let me say something to all you and me as clear and concise as possible," he said in the now-infamous YouTube video before turning, drawing an automatic weapon, and shooting up cases of Bud Light. "Fu** and Fu** Anheuser-Busch. Have a terrific day."
The singer embraced Trump and features a recorded opening from the former president during his concerts.
"All of you in attendance are the true backbone of our country. Hardworking, God-fearing, Rock N’ Roll patriots. Bob is truly one of the greatest entertainers of our time, not the best golfer by any means. His golf game could use a little work, but a great, great entertainer and that’s why you’re there,” Trump said in the video,
Numerous artists have threatened to sue Trump for using their music at his rallies without their permission. The former president named Frank Sinatra, Tony Bennett, and Elton John as his favorite artists in his 2004 book "Think Like a Billionaire."
Kid Rock's "Devil Without a Cause," the album that made the artist famous, came out in 1998.
