Khloe Kardashian had more control over her new perfume than her previous forays into fragrance.
The 'Kardashians' star has brought out her own scent, XO Khloe, and developing the product was a different experience to her previous efforts, KKW Beauty Pink Diamond and KKW Beauty Sapphire Diamond, which were created in collaboration with her sisters Kim and Kourtney Kardashian, or Unbreakable Bond, her venture with then-husband Lamar Odom.
She told Harper's Bazaar.com: "I love and I stand by all those fragrances, but this is my first scent that I’m doing individually. So I’ve done all these other scents with either my sisters or my ex-husband.
"A lot of them, like Unbreakable, was led more by Lamar; it was so much more his passion. And so I believed in it. I would, of course, sign off on it, but I sort of let him steer that a little bit more.
"And then, with my sisters, it would be under KKW. And so Kim would pick her main scent, and then Kourt and I would pick our own scents, but they had to be in that same world.
"I get to do all of this on my own."
The former 'X Factor' host explained how XO Khloe smells very different to her previous fragrances as a result.
She continued: "This has rose petals and orange blossom. And there’s moss and woods - like, woodsy elements - which I wouldn’t think I would love with this, but it’s needed. Those are in the bottom notes. But the woods are needed to balance everything out, or else it’s a very sweet fragrance, which nobody wants too much of. There’s sage blossom.
"There’s not a lot of white florals in this. Typically, the other fragrances - I don’t know so much about Unbreakable Bond, I can’t remember, but with the ones with my sisters, there were a lot more white-floral elements."
Khloe believes the fragrance has captured her perfectly.
She said: "It’s so identifiably me. And I don’t know how to say that to someone who’s never smelled me. It’s sweet with still some badass in it. There’s a good balance of high and low.
"It has a really glamorous smell that’s also really relatable. Like, you don’t have to be glamorous to wear it. I do feel like this just sort of tops off anything that I am wearing."