Khloe Kardashian has been accused of "blackfishing" after fans insist her tan is "too dark".
The Keeping Up With The Kardashians star, 37, attended an event last night for new Hulu show The Kardashians - where many said her skin tone appeared darker than usual.
The reality star posed in a neon pink jumpsuit as she joined her famous family at the beach party in Malibu.
The term blackfishing is used when a non-black person appears to be black or mixed race - through hairstyling and makeup.
Khloe was bombarded with comments on a Reddit thread, with many people talking about her visibly darker complexion.
One person wrote: "How dark do you want your tan?" while another commented: "She looks very pretty but that tan is vicious."
"This is straight-up blackfishing," a third added.
In recent weeks, Khloe was slammed after photos resurfaced of her showing off a traditional African American hairstyle.
Her blonde hair was styled in numerous tight buns in the photo from 2016.
One slammed: "This is bantu knots which is a traditional African hairstyle. It was really popular amongst AFRICAN AMERICAN WOMEN at the time as a low maintenance style for natural hair."
"Of course this cultural appropriator thought it was okay to put in her hair. Ugh," another penned.
It's not the first time a member of the Kardashian clan has been accused of blackfishing, or cultural appropriation.
Her older sister Kim, 41, was met with much criticism when she wore her hair in braids to her now estranged husband Kanye West's Yeezy A/W 20/21 PFW show just before the coronavirus lockdown.
She was also called out earlier this year when she fronted Vogue US' cover as her skin was "darker than usual".
People accused Kim of appropriating other cultures with the style and poses in her covershoot.
However Kim appeared to insist she "would never do anything to appropriate any culture" in her style in an interview that followed.
The reality star revealed her style is influenced by her daughter North, who is bi-racial.
She told i-D Magazine: "Honestly, a lot of the time it comes from my daughter asking us to do matching hair."
Kim continued: "I've had these conversations with her that are like, 'Hey, maybe this hairstyle would be better on you and not on me'.
"But I also want her to feel that I can do a hairstyle with her and not make it that big of a deal either if that's something that she's really asking for, and really wants."
Kim pointed out her own cultural background, noting that "there's also a history of braiding hair in Armenia, and people forget that I am Armenian as well".
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