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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Cory Woodroof

Kendrick Lamar smiling into the Super Bowl camera while saying Drake’s name turned into a meme

Kendrick Lamar’s recent rap feud with Drake reached its zenith on Sunday night during the 2025 Super Bowl halftime show.

Drake has endured months and months of Lamar’s smash-hit, Grammy-winning anthem “Not Like Us” playing all over the place, and Lamar seemed very pleased to call out the Canadian rapper during his electric Super Bowl halftime show performance.

In fact, Lamar looked right at the camera as he mentioned Drake’s name in the “Not Like Us” performance with a big smile on his face for all of the world to see. You want to talk about a victory lap? This is that.

As you can imagine, this turned into a pretty fantastic meme.

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