Kendrick Lamar's hit song 'Not Like Us' is set to reclaim the top spot on the Hot 100 chart, according to Billboard. The track, which is currently at No. 3, is expected to rise to No. 1 in the upcoming chart refresh on July 16.
This will mark the second time 'Not Like Us' has reached the pinnacle of the Hot 100, having debuted at No. 1 earlier this year. The song has maintained its popularity, remaining in the top 10 since its release.
The track was released during Lamar's feud with Drake and has proven to be one of his most successful diss tracks. 'Not Like Us' gave Lamar his fourth career No. 1 on the Hot 100 and contributed to his increased presence on the chart this year.
The recent surge in the song's performance can be attributed to the release of its official music video on July 4. The video garnered millions of views, boosting the track's streaming numbers by 20% in the past tracking week.
In addition to streaming, 'Not Like Us' has seen gains in radio airplay and sales, all of which have contributed to its rise on the Hot 100 chart. Lamar is poised to dethrone newcomer Shaboozey, whose song 'A Bar Song (Tipsy)' currently holds the top spot.
As the music industry continues to evolve, Lamar's success with 'Not Like Us' showcases the power of engaging visuals and strategic releases in driving chart performance.
