Kendrick Lamar has released a new music video for his diss track 'Not Like Us,' which appears to be aimed at Drake. The two prominent hip-hop artists engaged in a diss track battle in April and early May following Lamar's public call-out of Drake and J. Cole in a verse on 'Like That.' The feud escalated with unverified allegations of sexual assault, pedophilia, and domestic abuse.
The 'Not Like Us' video features various references to the ongoing rap beef. Shots of the Los Angeles County Superior Court in Compton, California, and scenes of Lamar and fans outside the court hint at the legal allegations made in the diss track. The cover art for 'Not Like Us' reportedly depicts Drake's mansion with pins resembling those on sex offender maps, alluding to the pedophilia accusations.
In the video, Lamar raps about reincarnation before the 'Not Like Us' beat kicks in, possibly hinting at a new track or signaling a move past the beef. The presence of notable figures like Tommy the Clown, DeMar DeRozan, and members of the Black Hippy rap group in the video showcases support for Lamar within the West Coast hip-hop community.
A scene where Lamar hits an owl-shaped pinata, Drake's label logo, and a caption stating 'No OVhoes were harmed in making this video' directly mocks Drake and his label. The video concludes with Lamar staring at a real owl and caging it, symbolizing his perceived victory over Drake in the rap beef.
Other scenes in the video allude to Drake's diss track claims, such as Lamar doing push-ups on cinder blocks and standing next to TDE's CEO, possibly addressing allegations of exploitation. The presence of Lamar's partner and children in the video suggests no drama between them, despite Drake's claims of domestic abuse.
