Kendrick Lamar is the halftime performer at Super Bowl 59.
On Wednesday, the entertainer and the NFL released the Kendrick Lamar Halftime Collection of merchandise.
And these are going to not only look great but also will serve a great cause.
The proceeds from the Kendrick Lamar Halftime Collection will go to the American Red Cross and will benefit those impacted by the California wildfires.
From the big stage to you. The @kendricklamar Halftime Collection is available now on https://t.co/tlzPSjdxx0 and https://t.co/nw3HrMGCA2
The NFL does not retain any profits from the sale of the Kendrick Lamar Super Bowl LIX Products. Charitable contributions are awarded by the… pic.twitter.com/yzogD1LRDm
— NFL (@NFL) January 29, 2025
“Kendrick performing is so monumental given his voice on the empowerment of Brown and Black people, and I love his pure LA heart,” designer Willy Chavarria said of Lamar in a statement. “We spent a lot of time on the fits and the vibe, and Kendrick tied in everything to get it spot on.
“Working with Kendrick is an important cultural moment for the two of us. We both have an unwavering voice when it comes to our people.”
Well done, all around.
