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USA Today Sports Media Group
USA Today Sports Media Group
Sport
John Sigler

Kendrick Lamar announces he’ll perform the Super Bowl LIX halftime show

Kendrick Lamar Super Bowl LIX Super Bowl Saints New Orleans Panthers

Kendrick Lamar announced he’ll perform at the Super Bowl LIX halftime show, meaning the 17-time Grammy winner is this year’s headliner at the Caesars Superdome in New Orleans. The West Coast rapper has risen to greater prominence this year amid a high-profile feud with Drake, the former teen drama actor and Canadian musician, leading to unprecedented dominance in the streaming era.

Talk about reading the room. Lamar has repeatedly shattered records on Spotify and his Amazon Music live-streamed “The Pop Out: Ken & Friends” concert at the Kia Forum in June became ubiquitous on social media. His hit single “Not Like Us” earned its place as the song of the summer. Now he’s taking an even bigger stage.

This year’s Super Bowl in New Orleans will be broadcast on FOX, with Apple Music sponsoring the halftime show. The performance is often filled with special guests and cameos by other famous musicians so keep an eye out for news on who may be joining Lamar under the bright lights.

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