Quiet luxury, also known as 'old money' style, has been at the forefront of the fashion and design world for some time now, but as we begin 2025, this concept shows no signs of abating. The trend that prioritizes quality over quantity over conspicuous consumption is characterized by understated elegance – a look that American model and socialite Kendall Jenner has mastered in his warm minimalist living room at Christmas.
Quiet luxury champions subtle color palettes, and luxury materials, and can help to establish a look that feels wonderfully cozy, warm, and serene – a true antidote to modern, stark minimalism.
However, unlike many trends we see, this one is arguably not even a trend at all – it’s less about a specific look and more about creating an atmosphere that is timeless and evokes a feeling of understated elegance.
'The aesthetic hones in on making every moment and every corner of your home matter and incorporating quality, well-crafted pieces that stand the test of time,' says Dayna Isom Johnson, Etsy's design and trend expert. It ties in beautifully with our love for nostalgia-core.
Jenner's Christmas living room is a wonderful example of why a sophisticated color palette and timeless decor work – and achieving the look couldn't be easier this season.
Beautifully decorated in a traditional green and red color scheme, Jenner's living space is a nod to Christmases past. Decorating with red and decorating with green during the holidays has significant historical roots, and represents the bounty of nature, hence the appeal it still holds in our hearts – and homes – today.
'There’s a quiet charm to traditional Christmas decor ideas that feels both familiar and deeply comforting,' adds Lucy Uren, creative director and founder of British online furniture and home store Rowen & Wren. 'A layered, lived-in look where heirlooms, vintage details, and childhood color schemes bring a timeless soulfulness to the home come Christmas.'
There is a reason why we've always decorated with red and green at Christmas. It is a classic color combination that will never truly go out of style, and it is one that many of us keep returning to year after year – no matter what is currently in the zeitgeist.
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