Toni Breidinger is currently embarking on her rookie season in the NASCAR Truck Series, driving the No. 5 TRICON Garage Toyota. And on Thursday, it was revealed that Breidinger will have a new partner in 818 Tequila. The company was founded by Kendall Jenner and is entering the world of motorsports sponsorships for the very first time.
"Toni is a force both on the track and on social media," said Jenner, founder of 818 Tequila. "We are so excited to partner with her for our first national sports partnership."
She is currently 23rd in the championship standings and earned her best result of the year last weekend at Rockingham, placing 18th. Her career-best finish actually came in her Truck Series debut, finishing 15th at Kansas Speedway in 2023. Previously, she competed in the ARCA Menard's Series where she placed as high as fourth in the final championship standings. In 65 starts, Breidinger recorded four top fives, 27 top tens and career-best finish of third. Like the Truck Series, this career-best result also came at Kansas.
— TRICON (@TRICONGarage) April 24, 2025
"As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true," said the 25-year-old Breidinger. "I am proud to team up with a brand that is unapologetically itself and continues to uplift women."
The release boasts about Breidinger's impressive social media presence with over five million followers, eclipsing any other driver in the field. 818 Tequila will first appear on her truck at Nashville Superspeedway on May 30th, serving as the primary sponsor for her in that event.
