Tennis Channel is lining up to play on multiple distribution courts in 2024 as it looks to serve its hard-core viewers wherever and whenever they want to see live tennis and pickleball action, network president Ken Solomon said.
The Sinclair-owned service is planning to launch a direct-to-consumer offering this year to complement its lineup of the Tennis Channel linear service, its Pickleballtv and T2 FAST Channels and its Tennis Channel Plus SVOD service.
“The mission is to bring the sport to life fully and let everyone who might potentially be a fan find out if they want to be,” he said. “It used to be very hard to do because only a fraction of the sport was on television.”
Also Read: Sinclair Putting Tennis Channel’s T2 On NextGen Broadcast Channels
Click below to hear more of the interview with Ken Solomon on the latest episode of the “TV Sportsplay” podcast.
