Pop icon Katy Perry is now the new face of food delivery giant Just Eat.
A new video advertisement features the California Girl singer dressed in an pink and blue ensemble opening the door to a Just Eat delivery courier as her order arrives. Katy is then seen roller skating down a whimsical hallway, holding a plate of food followed by an entourage skating behind her.
The pop star gives viewers an insight into her fantastical world, with elaborate outfits, dancers dressed up as ice cream cones and a piano playing puppet. Katy sings a bubbly pop tune, featuring the iconic jingle "Did Somebody Say… Just Eat", which has been remixed into a song about the different types of dishes you can get on order.
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The singer dazzled in a total of nine outfits for the advertisement, with clips showing her eating noodles in a Moschino two piece outfit, enjoying a subway in a tub wearing a lettuce bralette, and eating ice cream in a eccentric cake dress. Her advert will replace those done by another American music star - Snoop Dogg - for the company in recent years.
The American Idol judge explained how working with Just Eat came "naturally", as her hit songs already include lyrics of food in them. Katy Perry said: “Working with Just Eat was a really fun and natural experience.
"Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.”
Susan O’Brien, VP Global Brand at Just Eat Takeaway.com said: "While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage. Katy Perry brings unparalleled star power and her playful nature matches ours to a tee.
"The playful lyrics about the food she craves echoes the huge variety of delicious dishes available on Just Eat. It’s not just a Friday night treat, we’ve seen growth in demand for delivery across breakfast, lunch, mid-week and even late night too.
"So for those, like Katy, who fancy an Acai bowl for breakfast, a margherita with extra cheese on it, or even a sub when they’re back from the club, will find it on Just Eat."
The advert will be available to watch during the ad break on Channel 4’s Gogglebox on Friday, May 20.
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