Eddie Hearn has revealed that Katie Taylor has turned down "millions of pounds" worth of endorsements over the years.
Taylor was recently named the most marketable boxer in the world by London-based media company SportsPro, beating the likes of Tyson Fury, Anthony Joshua and Canelo Alvarez.
But Hearn insists the 2012 Olympic champion is very selective about which brands she associates herself with and has turned down numerous endorsements.
READ MORE: Katie Taylor addresses retirement question ahead of Karen Elizabeth Carabajal fight
He said: "It's an amazing accolade. One of the problems commercially you have with Katie Taylor is the last thing she's ever going to be is a sell-out. She has turned down millions of pounds worth of endorsements over the years because she just won't do it.
"We've taken endorsements to her over the years for this brand and that brand and she's like 'no, not for me'. And I'm like 'no, what about the commission?'
"But on a serious note, she's purer than they come and that's one of the beauties of Katie Taylor.
"People talk about maybe she could do more from a publicity point of view or more commercially. Why not embrace the fact that she's not willing to do that? Because that's really the selling point for me is that you got this unbelievable individual that's so driven by just the sport alone that after a tough couple of weeks in boxing she's a shining example of why this sport is so great."
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