Katie Price took to Instagram to flog her latest business venture - but some fans were left raising their eyebrows over her airbrushed photos.
In a flawless social media post, the TV personality, 44, announced to her 2.6million followers how she was 'super excited' to become a hair extension brand's new ambassador.
Wearing a beige cardigan, she pouted and smouldered into the camera as she draped her chestnut hair extensions over her shoulder.
She captioned the post: "Guys I'm super excited to be the brand new ambassador for UNIQUE HAIR extensions... Amazing luxury hair extensions in all lengths and fitting types, and the only brand in the UK in which you can custom make your hair! As you know I've been all around the world for hair extensions and these are by far the best."
She continued: "I'll be changing up my looks all year with this amazing luxury hair, keep your eyes peeled - i can't wait to show you!"
But followers were quick to accuse Katie of using heavy filters to edit her picture.
One commented: "Why so edited? Why have all that work done if you don't show your real face?"
Another sarcastically added: "Such a lovely filter! One of the nicest of the many you have used."
And a third said: "More filters then an Olympic swimming pool" while another agreed saying: "you wish you looked like that".
But Katie's loyal fans were quick to jump to her defence by complimenting both Katie and her hair extensions.
"This colour is so great on you, so much better than the blonde. You look gorgeous," one fan gushed.
And another said: "Beautiful hun! X"
With a third saying: " Ignore the haters!" and a fourth said "Wow wow wow amazing young lady who brings joy and happiness every day looking great."
The official Instagram account of Unique Hair praised Katie saying: "Perfect! We can not wait to work with you more this year".
Meanwhile, the former glamour model is facing another bankruptcy hearing this year, after her £3.2million bankruptcy debt hearing in London was postponed last summer.
Katie was predicted to have a difficult time in court after it was claimed that liquidators handling the paying of creditors said that she has not been "engaging fully" with the process.
Since last summer the star has returned to having cosmetic surgery including her 16th breast augmentation and 'biggest' to date as she opted for 2120 CC implants.
