For this week only (March 7-13, inspiring women including Katie Piper, Jade Jones, Charlie Martin, Sophie Tea, Ravneet Gill, and Roxie Nafousi are lending their voices to Alexa to offer advice. The special initiative has been created especially to celebrate International Women’s Day on March 8.
Amazon Echo and Fire TV users can say “Alexa, who inspires you?” in order to hear the famous, inspiring women speak. Users will hear words of wisdom from a diverse group of empowering women.
Maisie Summers Newton, Paralympic swimming champion said “As an advocate for those with disabilities, it encourages me to know that I can now inspire the women around me regardless of their conditions. The support of Prince’s Trust can play such an important role in helping to facilitate change and provide opportunities.”
“This year’s theme for International Women’s Day, #Breakthebias, is such a timely reminder for all women.” said Sophie Tea, artist. ‘’It's super important to me as a female artist that we kick down doors and shout about our successes in what sometimes may feel like a very elitist industry.
"So, it’s amazing to be a part of something which will empower and inspire women around the world on International Women's Day and beyond - through the power of Amazon Alexa.’’ Amazon is also supporting International Women’s Day with videos and spotlights, which celebrate women and their role in culture, business, and society, as well as addressing a number of vital topics in the subject of empowering women.
“We’re supporting the Prince’s Trust campaign to empower young women to have bright futures,” Emma Gilmartin, Head of Fire TV & Fire Tablet Europe. “We’re proud to elevate advice from inspiring women via Alexa and we hope that their words resonate with and inspire others.”
“International Women’s Day is an opportunity to celebrate incredible women,” said Lauren Kisser, Director, Alexa AI Information. “These accomplished women have lent their voices to Alexa to inspire others. In the forge for equality, we must continue to provide opportunities for all to discover who they are and build their skills and knowledge to become whoever they want to be.”
Women offering words of wisdom on Alexa for Internation Women's Day:
- Katie Piper OBE – best-selling international author, inspirational speaker, broadcaster and charity founder
- Jade Jones – Great Britain’s first ever Olympic gold medal Olympic Taekwondo athlete and women in sport advocate
- Charlie Martin – a professional racing driver who advocates for diversity and inclusion in motorsport and aims to be the first transgender driver at the 24hrs of Le Mans
- Sophie Tea – a game-changing viral artist who strives for inclusivity - both in her artwork itself and those buying her art. She is best known for her 'WOMEN' collection, which celebrates and champions body positivity and the female form
- Ravneet Gill – pastry chef and author who campaigns for healthier, happier and more inclusive kitchen workplaces
- Roxie Nafousi – self-development coach and author of MANFIEST
- Masie Summers-Newton – Double Paralympic swimming Champion and disability advocate
- Sasha Pallari – make-up artist and model whose campaign #filterdrop prompted the ASA to ban the use of social media filters used in beauty advertising
- Natalie Alexis Lee – body positivity advocate and author of Feeling Myself
