Kate Moss has stripped-off fully naked to promote what is believed to be her new wellness site, COSMOSS.
The 48-year-old, who will be the latest celebrity to follow the lead of GOOP queen Gwyneth Paltrow by launching a lifestyle site, was filmed in the nude as she had a swim in a countryside pond to announce her new venture.
The star shared a black and white video of the moment to the Instagram page of her modeling agency.
There are also the kind of editorial snaps we are used to seeing of the mother-of-one looking striking.
In one, she has her eyes shut while her hair is whipped across her face.
Another blurry one shows her holding her hand up to her cheek.
The caption reads: "Mesmerising and magical. COSMOSS is self-care created for life’s modern journeys."
It’s not yet clear exactly what the new project entails, but fans will only need to wait until its September 1 launch to find out.
If it is indeed a wellness site, the star is in good company, with the likes of Miranda Kerr, Kourtney Kardashian, and Holly Willoughby who have also jumped on the holistic bandwagon.
And actress Jessica Alba has carved out a multi-million pound business with her health and wellness brand The Honest Company.
But it is actress Paltrow who is the foremost celebrity health and fitness spokesperson, with her company Goop.
As of late 2021, the company, which was launched in 2008 and has had its fair share of controversies, is said to have been worth a staggering $250 million (£212m) according to the CEO magazine.
The mother-of-two has scaled down her appearances in Hollywood films to a few cameos and redefined herself as a lifestyle guru.
She has steered Goop into a top lifestyle brand, which has attracted high-profile investors
