A seemingly innocent gesture by Kate Middleton has ignited fresh speculation about tensions between the Princess of Wales and Meghan Markle, as the timing of her homemade jam recipe offer coincides with Meghan’s latest business venture.
During a visit to a community garden in Wales, Kate graciously offered to share her personal plum jam recipe with a young volunteer. “I’ll send you my plum jam recipe so you can try it,” she told the volunteer, embracing the spirit of sharing and community.
However, the moment quickly became a talking point after it was linked to Meghan Markle’s upcoming lifestyle brand, As Ever, which is rumored to include jam sales as part of its offerings.
Speaking on GB News, host Stephen Dixon playfully suggested that Kate’s well-intentioned gesture might be “stepping on a few toes.” “Wow. Of course, Meghan Markle is selling jam over in Los Angeles. Is she doing plums?” Dixon asked during the segment.
A guest quickly corrected him, noting that As Ever is reportedly focused on strawberry jam instead. “Oh dear,” Dixon replied. “That will step on a few toes, won’t it? Catherine won’t be selling hers though.” The conversation continued with a clear contrast between Kate’s charitable offer and Meghan’s business ambitions.
“She is giving it away for free, being very charitable, very nice with her jam recipe. But Meghan Markle is, of course, trying to make money on it with her new company,” Dixon remarked. The lighthearted discussion has since fueled online chatter, with royal watchers debating whether Kate’s gesture was an unintentional coincidence or a subtle dig at her sister-in-law.
Meghan’s As Ever brand has been the subject of much speculation since it was announced, with reports suggesting it will focus on home goods, wellness, and artisanal food products. Though no official details about its product line have been confirmed, the suggestion that Meghan may be selling jam has only added to the comparisons between the two royal women.
While the supposed “jam war” may be more of a playful media narrative than an actual rivalry, the moment once again highlights the ongoing public fascination with the dynamic between Kate and Meghan—two women whose every move continues to be analyzed and debated on both sides of the Atlantic.
