Kanye West is reportedly planning to launch his own TV network in order to control his narrative amid his impending divorce from Kim Kardashian.
The 44-year-old rapper is said to have told pals that he believes the Kardashians have been leaking stories about him and that he doesn't want to be part of their narrative any longer.
It comes after Kanye became embroiled in a furious social media rant over the weekend and on Monday, in which he targeted Kim's boyfriend Pete Davidson and branded him a "d***head" in now-deleted Instagram posts.
He also said that he wanted Kim back and wanted their family together again.
A source told The Sun : "Ye wants to control the narrative and feels the only way he can get to that point is to have his own TV network.
"He gets furious when he sees stories about him which he believes have been misquoted or taken out of context."
They added that Kanye wants more control and more positive stories about himself out there.
The insider further suggested that Kanye likes to be surrounded by 'yes people' and that Kim had had an issue with that when they were together.
The Mirror has reached out to Kanye's reps for comment.
Earlier this week, Kanye apologised to Kim and said that he has "taken accountability" for "harassing" her - though the post is now deleted.
The rapper, who shares four children with Kim, shared a slew of Instagram posts slamming her boyfriend Pete Davidson and posting screengrabs of private messages between himself and the couple.
While attending the Super Bowl with his children, Kanye found himself at the centre of scrutiny after he was booed by thousands of fans after his social media rant.
Kanye has now deleted all of his posts, including those declaring that he will bring his family back together again, and shared another contemplating on his actions over the last few days.
He wrote: "I’ve learned that using all caps makes people feel like I’m screaming at them. I’m working on my communication. I can benefit from a team of creative professionals, organizers, mobilizers and community leaders.
"Thank everybody for supporting me. I know sharing screen shots was jarring and came off as harassing Kim. I take accountability. I’m still learning in real time. I don’t have all the answers. To be good leader is to be a good listener."
The rapper was recently forced to tell his fans not to "hurt" Pete after sharing a private message between himself and Kim, in which she expresses her concern that the SNL comedian will be targeted.
He shared a pic of a man in a headlock and a text seemingly from Kim which read: "U are creating a dangerous and scary environment and someone will hurt Pete and this will all be your fault."
Kanye captioned the post: "Upon my wife's request please nobody do anything physical to Skete I'm going to handle the situation myself."
He followed up the post by sharing several more snaps from his alleged conversation with Kim on her "other phone".
The first saw Kim tell the father of her four kids "thank you" for his post regarding violence. The message then read: "There are dangerous people out there and this is scary and it doesn't have to be."
Kanye's response read: "I will always do everything to protect you and our family forever. And I listened to you and told everyone to make sure nothing physical happens to Skete."
His next upload saw the number ask why he can't keep their conversations private, to which he responded: "Cause I got a text from my favorite person in the world.
"I'm your number one fan. Why wouldn't I tell everyone!!!!"
