Kanye West is "disembowelling his brand" with his "grotesque commentary" and anti-Semitic comments, according to a celebrity brand and crisis expert.
The rapper, also known as Ye, has been widely condemned in recent weeks after wearing a White Lives Matter shirt at a surprise fashion show and sharing an anti-Semitic post on Twitter.
Following the controversies, 45-year-old Kanye has "assured" his cancellation, according to celebrity brand and crisis expert Eric Schiffer.
Eric told The Mirror: "Kayne West is like a raging anti-Semitic Hindenburg pilot carefree that his airship is on fire.
"West's reckless war for attention powered by an obsessive clickbait carnage of comments has deadly consequences for his celebrity brand and net worth."
Eric also said Kanye has "disgusted" a wide range of demographics.
"He's disembowelling his brand with grotesque commentary that assures Kanye's cancellation amongst targeted demographic swaths that include Jews for his recent anti-Semitic spewing, and large numbers of African Americans disgusted by his White Lives Matter T-shirt."
The White Lives Matter slogan Kanye wore on his shirt has previously been used by white supremacist organisations and is widely recognised as an attack on the Black Lives Matter movement.
Kanye first wore the shirt at a surprise fashion show in Paris and then again when watching his daughter North play basketball.
In a now-deleted tweet, Kanye also attacked Jewish people. He wrote: "I'm a bit sleepy tonight but when I wake up I'm going death con 3 On JEWISH PEOPLE.
"The funny thing is I actually can't be Anti Semitic because black people are actually Jew also. You guys have toyed with me and tried to black ball anyone whoever opposes your agenda."
In a new interview on Piers Morgan Uncensored on Talk TV, the musician apologised for the tweet and said he "fought fire with fire" when posting the comment.
"I will say I'm sorry for the people that I hurt with the death con, with the confusion," he said.
"I feel like I caused hurt and confusion and I am sorry for the families of the people who had nothing to do with the trauma that I had been through.
"I used my platform where you say, I hurt people, and I was hurt."
Kanye added: "It’s wrong to hold an apology hostage and I gotta let go of that and free myself of the trauma."
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