Kanye West has hit out at clothing brand Gap by saying the fashion giants excluded him from recent business meetings.
The rapper, 45, released his first product with the company last year, but it appears as though the relationship has quickly soured. He also slammed them for supposedly ripping off his designs with Balenciaga.
The artist now known as Ye is far from shy when it comes to taking aim at those he thinks have done him wrong and his latest outburst saw him hit out on Instagram at Gap after they "held a meeting about me" without him being present.
He took to the social media platform on Tuesday to share a snap of clothing on the floor and a pair of sunglasses with his 16.5 million followers. And his barrage showed no signs of letting up on Wednesday as he further accused the brand of copying his Yeezy Gap engineered by Balenciaga designs and printing them on their own regular t-shirts.
He uploaded a message in which he had accused the company of their actions alongside a snap of a design they were alleged to have stolen.
One of his messages read: "This is Gap copying YGEBB." He also explained in the caption how the company had cancelled a photo shoot of his children in Japan without letting him know. He wrote: "But they canceled the photo shoot with my kids in Japan without me knowing."
A large number of his followers backed him up in the comments section, with musician Freaky P writing: "A lot of people hate greatness. That’s just how society is. Kinda sad though. Keep winning."
Ye went on to later share an impassioned speech he gave a room of Gap workers about their collaboration. He called them "team possible" in his message and said it was up to them to "take over the world".
The Gold Digger singer captioned the video: "The Vision will be realized. Let's start with stores in Atlanta."
Again, fans were quick to jump into the comments section to shower the star with praise. One user labelled him a "genius," while another gushed: "Bro you legendary."
Earlier this month fans had roasted the star for what appeared to be his new Yeezy line for Gap being displayed in bin bags after an apparent request from the rapper himself.
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