During the first two weeks of October, Kamala Harris’ campaign and her allies strategically focused their resources on North Carolina. This decision was made in an effort to capitalize on the political turmoil surrounding the scandal-ridden GOP nominee in the governor's race and to support the state as it recovered from the aftermath of Hurricane Helene.
According to data from AdImpact, between October 1 and October 14, the Harris campaign and its supporters allocated a substantial $19.8 million towards advertising in North Carolina. This amount significantly surpassed the $8.7 million spent by the Trump campaign and its allies during the same period, creating a notable disparity in ad spending in the state.
The margin of difference in ad spending between the two campaigns in North Carolina was the most significant among all battleground states in the initial weeks of October. Democrats outspent Republicans in only two other crucial states, namely Pennsylvania and Michigan, during this timeframe.
The strategic allocation of resources by the Harris campaign and its allies underscores the importance of North Carolina in the upcoming election. By investing heavily in advertising in the state, they aim to sway voters and secure crucial support in a key battleground that could potentially influence the outcome of the election.
