Vice President Kamala Harris and her allies have significantly outspent former President Donald Trump and his political network on digital advertising, establishing a substantial lead of $100 million on digital platforms since Harris became the Democratic nominee.
According to AdImpact data, since July 22, following President Joe Biden's withdrawal from the race, Harris and allied Democratic groups have collectively spent close to $144 million on digital advertising. In contrast, Trump and allied GOP groups have only spent around $40.2 million during the same period.
The Harris Victory Fund, a joint fundraising committee supporting the Harris campaign and various Democratic Party committees, has been the primary contributor to this significant spending. With over $78 million allocated towards digital advertising, the fund has launched an extensive online ad campaign targeting voters nationwide to solicit campaign contributions. This substantial investment has played a crucial role in fueling Harris' remarkable grassroots fundraising efforts since she assumed the Democratic ticket.
The Harris campaign itself has also been actively engaged in digital advertising, having spent more than $38 million on various online platforms. This includes over $10 million directed towards national voter targeting and millions more focused on key swing states. Notably, the campaign has allocated between $3.1 and $3.5 million for digital advertising in pivotal states such as Pennsylvania, Michigan, Wisconsin, Georgia, Arizona, North Carolina, and Nevada. Additionally, the campaign has invested $2.8 million in digital advertising targeting Nebraska, with a strategic aim at securing the state's electoral vote.
On the Republican side, the Trump National Joint Fundraising Committee has been the primary entity responsible for digital advertising expenditure over the past two months, totaling approximately $18.8 million. The majority of this spending, nearly $16 million, has been directed towards national voter targeting to drive online fundraising efforts. Furthermore, the committee has allocated around $1.3 million for digital advertising specifically in Pennsylvania, a crucial battleground state.
Additional digital advertising efforts by the committee have been observed in other key swing states, including Michigan, Wisconsin, Georgia, Arizona, North Carolina, and Nevada, with expenditures ranging from $200,000 to $300,000.
