Vice President Kamala Harris is embarking on a four-day campaign trip through crucial swing states following the recent debate with Republican Donald Trump. The campaign, titled 'New Way Forward,' will feature a range of activities including a new television advertisement, rallies, canvassing events, and targeted programs aimed at key voting demographics. The tour is scheduled to culminate at the beginning of Hispanic Heritage Month on September 15.
In a closely contested race against the former president, the Harris campaign is focusing on persuading voters before shifting its attention towards voter turnout as early voting commences ahead of the November 5 election. Trump, on the other hand, has intensified his outreach efforts through rallies and interviews in what appear to be favorable platforms.
Following the debate in Philadelphia, the campaign is entering a critical phase as both candidates ramp up their efforts in the final stretch of the race. The campaign's communications director emphasized the intention to reach voters through various channels including television, door-to-door outreach, and online engagement, highlighting the significance of the upcoming election.
Trump, who recently campaigned in Wisconsin, took to social media to assert his determination to pursue and prosecute individuals involved in what he deems as unethical conduct related to the election, signaling a tough stance on electoral integrity.
After the debate, political leaders are slated to observe the anniversary of the September 11, 2001, attacks, underscoring the solemnity of the occasion amidst the electoral fervor.
The campaign tour will see Harris commencing her journey in North Carolina, while her running mate, Minnesota Governor Tim Walz, will be in Michigan. Subsequent stops include Pennsylvania, Michigan, and Wisconsin. The candidates' spouses will also play a role in the tour, with Harris' husband visiting Nevada, Arizona, and Florida, and Walz's spouse scheduled to be in Georgia, New Hampshire, and Maine.
As part of the campaign's media strategy, a new television advertisement will be launched focusing on Harris' policy proposals such as middle-class tax cuts, prescription drug price controls, and addressing the housing shortage. The ad campaign forms part of a broader media investment totaling $370 million, with tailored messages for voters in key states including Arizona, Nevada, Georgia, Michigan, Wisconsin, Pennsylvania, North Carolina, and Nebraska.
