When Alex Walsh was working in finance, he regularly complained to his wife, Yang Liu, about his underwear not fitting properly – so she decided to do something about it.
“I travelled around the globe for his globes,” Liu writes on the pair’s site for their underwear company, JustWears. “I tested thousands of fabrics and beta-tested 40-plus prototypes before finding one that everyone seemed to love!”
After launching a Kickstarter, the brand was flooded with pre-orders and quickly became the most backed apparel project in the UK, so JustWears was officially launched.
The brand has gone from strength to strength since it was launched in 2017, even appearing on an episode of Dragon’s Den, and receiving an investment from Touker Suleyman.
What began as a menswear brand, selling boxers, briefs, and trunks, has now expanded into ultra-comfortable women’s underwear too, including bras and thongs.
Starting at £5.70 for single pairs, these pants make perfect stocking fillers this Christmas that everyone in the family will love.
The brand’s undies are made from their exclusive and super soft MicroModal Air fibres, which are five times softer, and 50 per cent more absorbent and breathable than cotton.
The fibres are derived from sustainably grown European wood sources, and are anti-bacterial to prevent body odour, and quick-drying to keep things cool all day long.
JustWear’s stitching technique and tag-free waistband also reduce skin irritation, while the design is also anti-chafe and anti-ride up, with an anti-roll waistband, and a longer inseam for a snug fit.
Along with underwear, the brand has branched out into super soft T-shirts and socks, so you may as well stock up on the basics this festive season.
JustWears is also offering 21 per cent off selected products – which are marked with a pre-existing 15 per cent off) using the code ‘GIFTPANTS’. You can shop the range here.
JustWears Boxer Briefs
The brand’s signature Boxer Briefs is now available in a graphic geos print pack of three – perfect for the festive feeling. Choose from no pouch or the DualPouch for separation, which has been ergonomically designed to increase airflow.
Buy now £58.50, JustWears
JustWears The Super Cool Tee
This premium, lightweight T-shirt is available in five different colours and is made from a mix of MicroModal Air and Silk fibres to form natural cooling properties. The shift fits closely on the arms and is loosely draped across the torso, and its tag-less technology means there are no itchy labels in sight.
Buy now £54.95, JustWears
JustWears Soft Bras 3 Pack
With four different collections to choose from, we love this limited-edition fall floral print with its contrasting blues, reds, and oranges. Designed by women, for women, the fabric is five times softer than cotton, it includes thick straps and no underwire, and the air vent technology guarantees all-day freshness.
Buy now £41.80, JustWears
JustWears MicroModal Socks - 3 Pairs
Made with JustWears’ MicroModal and Lycra blend, the brand claims these socks are hole-proof and the hand-finishing technique makes them free from rubbing too. The socks also feature increased breathability, and the high-grade elastane ensures there’s no slipping down while you walk or run.
Buy now £14.95, JustWears
