LONDON (AP) — Minnesota Vikings wide receiver Justin Jefferson is making waves internationally as the NFL expands its presence in foreign cities. The undefeated Vikings have landed in London ahead of their game against the New York Jets at Tottenham Hotspur Stadium on Sunday.
Jefferson, who has been embracing the global spotlight, expressed his excitement about playing in a different country and engaging with new fan bases. He highlighted the significance of expanding the sport beyond the United States and connecting with fans worldwide.
Jefferson's international adventures include playing soccer with Vinícius Júnior in Brazil, walking the runway in Paris with Joe Burrow, and exploring various cities like Rio de Janeiro, Paris, and Rome. His experiences have not only showcased his off-field endeavors but also positioned him as a marketable figure for the NFL's international initiatives.
The NFL's push for more international games aligns with Jefferson's enthusiasm for playing in diverse locations. With plans to expand into countries like Brazil and Spain, Jefferson sees these opportunities as a way to immerse himself in different cultures and engage with fans on a global scale.
Jefferson's impact extends beyond the field, as he has become a fan favorite in the U.K. His jersey sales in September ranked second in the country, underscoring his popularity among British fans. Additionally, his involvement as a global flag football ambassador further solidifies his role in promoting the sport internationally.
As the NFL continues to grow its presence worldwide, players like Jefferson play a crucial role in captivating audiences and expanding the league's reach. Jefferson's blend of on-field excellence and off-field charisma has endeared him to fans globally, making him a key figure in the NFL's international strategy.
