Well people, it looks like Justin Bieber has continued on his unfollowing spree and this time the Biebs has unfollowed his long-time mentor and friend, Usher, on Instagram, sending fans into a frenzy.
This digital dumping comes hot on the heels of the singer giving the social media boot to his former manager Scooter Braun and a handful of his team members. This includes Allison Kaye, Ryan Good, Poo Bear, and Kenny Hamilton. That’s basically his entire old squad, for those keeping score.
Obviously, fans have jumped into detective mode, trying to figure out what is going on with the Biebs, so here are all the theories broken down.
How do Usher and Justin Bieber know each other?
Justin and Usher met in 2008 when the “Boyfriend” singer was only 13-years-old. They’ve had a mentor-mentee relationship ever since. Usher even went as far as saying he would “punch him in the fucking chest when I need to, and give him a hug and kiss when I need to. It’s more than just mentoring. I love the kid”, per The Hollywood Reporter.
Side note: that’s a wild thing to say about someone you met at 13-years-old, but sure.
The Diddy connection
The first theory about the Usher shade is dark. Some fans are drawing lines between Bieber’s unfollow spree and the ongoing Sean “Diddy” Combs saga. If you’ve missed it, Diddy is currently facing some pretty serious allegations including accusations of sex trafficking and racketeering.
Usher has previously credited Diddy as a significant influence during his formative years in the music industry. This connection has led fans to question whether Bieber’s move is a subtle response to recent developments.
One fan pointed out on X, “Didn’t Usher bring Justin Bieber to the Diddy parties when he was a minor? If so he has every reason to unfollow him.”
“I have a feeling that Justin Bieber could be the key to fully illuminating the whole Diddy thing and all of the details/accomplices,” said another user.
Interestingly, Bieber still follows Diddy on Instagram, adding another layer of complexity to the situation.
Is Justin Bieber about to have a music comeback?
Some fans are linking Bieber’s mass unfollowing to rumours of his musical comeback. According to recent reports, the singer might be gearing up for a return to the spotlight in 2025.
A source told Puck News that Justin “needs the money and wants to work”, suggesting financial motivations behind his potential return.
The insider added that Bieber “still owes the touring company a ton for his cancelled tour” from 2023, hinting at some financial pressure, however nothing has been confirmed by the “Baby” singer.
One fan pointed out the convenient timing: “Notice how he’s doing all this to seek attention from people just when news comes that he’s making his music comeback?”
Some fans think this could all be a clever marketing ploy to drum up interest before Bieber’s rumoured return to music. I do have to say nothing gets people talking quite like a classic social media mystery. By unfollowing key figures from his past, Bieber might be signalling a fresh start or a new era in his career.
I genuinely hope this is the theory that comes true, because I don’t think my heart can handle being let down by this.
Bieber is living that family man life
Justin is literally a father of a real human baby so this might just be a new chapter for him. With Justin and Hailey Bieber welcoming their first child in August 2024, some fans speculate that the singer might be reevaluating his relationships and priorities.
A source told Entertainment Tonight that Justin is “avoiding the Diddy situation at all costs” to “protect his family”, adding, “[Justin] knows they won’t ever get this time back and he won’t allow any of the Diddy news impact these special moments”.
Whether it’s drama, marketing or simply a new chapter in Bieber’s life, fans (including me) are eagerly refreshing their feeds, waiting for his next unfollow.
The post Justin Bieber Unfollowed Usher, Here Are All The Fan Theories Explaining The Rogue Snub appeared first on PEDESTRIAN.TV .
