The 2024 NHL All-Star Weekend came to a thrilling close with Justin Bieber taking home a victory. The 29-year old singer served as the celebrity captain of Team Matthews, led by Toronto Maple Leafs forward Auston Matthews. His team emerged triumphant in the Rogers NHL All-Star Game, defeating Team McDavid 7-4 and securing the $1 million prize.
Throughout the game, Justin not only provided coaching from behind the bench but also joined his team on the ice. His presence both on and off the ice proved instrumental in guiding his team to victory, and he celebrated the win with enthusiasm.
Supporting her husband, Hailey Bieber was in a suite, cheering on Justin as he warmed up with the team before the three-on-three tournament began. Hailey looked effortlessly chic, donning a hockey jacket from Justin's clothing brand, Drew House. The jacket boldly displayed the word 'drew,' representing Justin's brand. She happily posed for a selfie with Laura Ehrlich, the VP of brand and marketing at Drew House, who rocked a matching jacket. Hailey later shared the photo on her Instagram Story, adding a blue heart to show her support for Justin's All-Star team, whose colors were blue.
Hailey's fashion choices continued to impress throughout the event. She displayed her sense of style in a light brown coat paired with a gray sweater and a white shirt. The hint of the white shirt peeking out from underneath the jacket's sleeves added an elegant touch. Completing her ensemble, she sported an orange clutch and a pair of gray sunglasses.
Not only did Hailey display her fashion prowess, but she also showcased her brand, Rhode, by carrying a tube of their lip peptide lip treatment. The convenient slot in her branded phone case caught the attention of many fans.
Justin, too, had his own fashion moment during the weekend. On Saturday, he took to the ice for warmups alongside three other Maple Leafs players: Mitchell Marner, William Nylander, and Morgan Rielly. Justin's standout fashion choice was a statement coat—a Fuzzy Wuzzy Brushed Dot Padded Jacket from Marni. The red and white polka-dot pattern added flair to his ensemble, which included a gray sweater, dark denim pants, and a black Balenciaga baseball hat. This eye-catching mohair cocoon coat retails for a staggering $4,600.
Justin didn't stop there with his fashion contributions. During the game, he wore a fully custom blue uniform designed exclusively for the NHL All-Star Weekend in collaboration with his brand, Drew House. To honor the tradition of each individual NHL team, the jerseys incorporated a team shoulder patch while showcasing Drew House's signature doodle-like style with the NHL logo. The jerseys featured vibrant colors—red, blue, yellow, and white—bringing a youthful and classic aesthetic to the event.
The collaboration between Justin Bieber's brand and the NHL was a culturally-relevant streetwear collaboration that respected the invaluable tradition of each NHL team. Brian Jennings, senior executive vice president of the NHL, praised the jerseys' vibrant colors, which perfectly complemented the young talent gathered in Toronto for the NHL All-Star Weekend.
Justin's surprise appearance on the ice left many players astounded. Los Angeles Kings goalie, Cam Talbot, mentioned that nobody expected Justin to be out there with them. Despite this surprise, Justin showcased his skills, impressing his fellow players with his hockey prowess. Talbot even noted that Justin had 'pretty good hands' during their one-on-one interactions on the ice.
The 2024 NHL All-Star Weekend will be remembered for Justin Bieber's dual role as a celebrity captain and fashion influencer. His victory with Team Matthews, alongside the support of his wife Hailey, solidified a memorable and exciting event that celebrated both hockey talent and style.
