Actor and director Justin Baldoni has enlisted crisis PR veteran Melissa Nathan to handle communications amid the release of his latest film, 'It Ends With Us.' Nathan, who recently launched her firm, The Agency Group, specializes in crisis management, reputation, personal publicity, and digital team services within the entertainment industry.
Rumors of a possible feud between Baldoni and his co-star Blake Lively have surfaced online, with fans speculating about their relationship dynamics. Reports suggest that Baldoni was noticeably absent from promotional activities and cast photos during the New York City premiere of the film on August 6. Allegations of a falling out between Baldoni and Lively emerged during the post-production phase, with conflicting edits of the movie reportedly causing tension.
'It Ends With Us,' based on Colleen Hoover's novel, follows the story of florist Lily Bloom (played by Lively) as she navigates an abusive relationship with neurosurgeon Ryle Kincaid (Baldoni). The film also features Brandon Sklenar as Lily's first love, Atlas Corrigan. Despite the rumored discord, Baldoni has praised Lively for her involvement in the project, highlighting her contributions to various aspects of the film.
While neither Baldoni nor Lively have directly addressed the feud speculation, Lively hinted at disagreements behind the scenes, including a disagreement over the use of Lana Del Rey's song 'Cherry' in the movie. 'It Ends With Us' is currently showing in theaters, offering audiences a glimpse into the complex relationships portrayed on screen.
