If we were to associate any material with 2024 (so far), neutral, unpainted wood would come out on top.
We've spent the last five months observing the increasing rise in organic, earthy kitchens, with celebrities including Zendaya and Matthew and Camila McConaughey among the figures who have taken their cabinets back to basics. However, this wooden trend has prevalence beyond the kitchen, starting with none other than Julia Roberts' living space.
The Pretty Woman actress shared a corner of her living room, where wood is layered in abundance. From the walnut-hued wood flooring to the deeper-toned door, Roberts' space is a warm, cocooning celebration of this ever-popular material. However, despite leading design trends, this look is sure to withstand the test of time.
'This year, grey is falling out of favor as we’re rejecting anything clinical or cold in pursuit of warm, cozy palettes. Natural and light woods will reign for our floors in the coming year,' comments Neel Bradham, CEO at Parador.
Though the 'trend' has gained momentum in recent seasons, the global flooring expert has seen an increase in natural and light wood tones, 'propelling to the forefront of design for 2024.' Bradham suggests the rise comes down to our desire to 'bring the outside into our homes and connect with our natural surroundings continues to grow' along with its unrivaled timelessness. 'We are looking to design timeless, durable, and sustainable flooring options that will last a lifetime in the home,' he adds.
Replicating the look is not so simple, but while a new floor (or door) is a big investment, it's one that will remain with us for as long as we call our house our home. For those thinking of making the shift, Bradham recommends choosing engineered wood.
'Engineered wood has a very natural, warm feel with organic swirling grain patterns and color variations that suit a vast range of interiors - from modern to traditional and rustic countryside style. With engineered wood each plank is unique, providing an especially organic look and feel,' he explains.
Alternatively, laminate offers a more budget-friendly way to create a Roberts-inspired living space, and it comes with yet more sustainable benefits, too.
'Laminate is cost-effective, comes in a variety of natural finishes, and can weather high traffic with very minimal damage. It’s gentle on the earth as it creates the look of natural wood without exhausting raw materials,' Bradham says.
