Jonathan Cheban is officially changing his name to Foodgod and says even his mum and Kim Kardashian have to call him that.
The reality star travels across the US and around the world sampling weird and wonderful dishes, dining out on mouth-watering food 365 days a year.
He's built up a massive following, with each of his Instagram videos racking up around one million views.
Now, he's launching his own podcast to chat about his life, interview his famous pals, and talk about what he's been eating.
And in a bid to build up his brand, he's officially changing his name to Foodgod.
Jonathan told Mirror Online all about his plans during an exclusive chat, saying he's instructed his mother and best pal Kim to call him by his new moniker.
He said: "Lots of things are happening with Foodgod. My name officially changes to Foodgod next month, it's in with all the documents, I've had my fingerprints taken so next month I will be officially Foodgod, which is very exciting.
"I'm also launching a podcast, it's not just about food, it's about everything and I have some very big guests and it's going to be really cool.
"The first one is a secret but it's a big one though and I know people are going to love it, I'll announce the people soon because the podcast is actually launching on September 9 and it's going to be great.
"I'll be talking to reality stars and influencers in my fun Foodgod way and about food and favourite places. It'll be an interview slash funny slash me and my friends talking about cool stuff we've been doing and events we've been to, it could be about a crazy facial or a doctor that does insane stuff that celebrities go to and that sort of thing."
He added: "I told Kim and my mom that they have to call me Foodgod next month and they both said, 'But I've always called you Jonathan' and I said, 'I don't care you have to call me Foodgod, period'."
Foodgod also revealed that he's launching his own products and hopes to land his own TV show.
He said he's already in talks with producers about creating his own show all about food.
The former Celebrity Big Brother star said: "The TV show is the next step and I'm meeting at the minute with producers about doing a Foodgod TV show ,and that should be more about the food and all the fun crazy stuff that I do.
"I also have my own line of products coming out, Foodgod truffle ketchup and truffle bbq sauce, all fun products, really exciting stuff and it's all in the works."
At the moment, Jonathan has two names for his podcast, and hasn't decided whether to call it OMFG, as in Oh My Foodgod, or Foodgodpod.
He's also set to appear in the new series of Keeping Up With The Kardashians, when the hit reality show returns next month.
The star says there's so much drama going on that he can't even remember it all.
He said: "I just saw myself in the trailer three times, I don't even remember what some of the stuff is already.
"It's going to be a crazy season and there's a lot of drama obviously.
"I'm excited to see it because I travel so much I don't always get to see what's going on. It's non-stop, it doesn't end.
"Obviously there's all that Jordyn [Woods] stuff which is continuing but I try not to get involved in that because it's not my thing, I'm nothing to do with it.
"We all have drama, it's non-stop."
Jonathan also praised his friend Kim, who recently welcomed her fourth child, Psalm, with husband Kanye West .
He said: "I just saw the baby and he's unreal, honestly she's like the best mother, she's with those kids all day and I've never been to her house when she's not running around with them.
"She's an incredible mother and I can't believe she has four, it's a lot and somehow she's still studying and still has time to go do Foodgod stuff with me, I don't know how she does it."
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