Joe Swash didn’t make a great impression on viewers in the first episode of his and wife Stacey Solomon’s new BBC show Stacey And Joe.
The couple have invited cameras into their extravagant mock Tudor home, called Pickle Cottage, and allowed them access-all-areas as they juggle their careers with their blended family, including six children.
While they have always appeared in public to be a solid unit, cracks quickly appeared as the cameras rolled.
In the episode Solomon, 35, could be seen reminding Swash, 43, who was away on a fishing trip, that they had a business meeting the next morning at 10am to discuss a perfume launch. "I'm going to try and get home for 10," he said.
This didn’t go well with the Loose Women panelist, who retorted: "What do you mean try? Otherwise I've got to change the meeting. Why is 'try my hardest' even part of that sentence?"
Him then suggesting if she woke him up he would be there went down like a lead balloon.
Solomon said that in-between having to sort their house out, get their children to school and plan for the meeting, she simply didn’t have time to do that.
"He's not coming back at 10, is he?," she fumed at the person filming.
In the end, Swash rocked up five hours later than planned and leaving her to juggle planning her perfume launch while also looking after their three youngest children who are not yet in full-time education.
This meant she had to apologise to the fragrance team as their meeting was interrupted by the presence of the kids.
"Sometimes, I don't think Joe realises the repercussions, sometimes it's all a laugh or a joke but that meeting is really important to me,” she fumed to the camera. “We know our diaries are only going to get busier and busier and at the first meeting before all that happens, you're not there."
When Swash finally appeared, he tried to blame an accident on the road, causing him to be 20 minutes late. She was having none of it and pointed out he was actually five hours late.
Viewers flocked to social media platform X to blast Swash for his antics.
"Gosh Joe Swash is not coming across well! He really takes @StaceySolomon for granted!" wrote one person.
“Stacey needs a medal to live with Joe," declared another, while others said the scenes made a “stressful watch”.
