Fashion and homeware retailer Joe Browns has entered into a 'toe-in-the water' franchise agreement which will see it open a new store in the Lake District.
The company's new 2,500 sq ft store will launch in May in Bowness-on-Windemere's Queen’s Square.
The news comes as the business revealed plans to open ten stores across the UK by the end of 2024, creating 200 jobs.
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The announcement significantly increases its bricks and mortar footprint from the two existing stores, in Meadowhall, Sheffield, which opened in 2017 and a second in York which opened in 2019.
Chief executive Peter Alecock said: "Extending our bricks and mortar footprint is a key building block to growing future brand awareness and sales. In simple terms, it’s about getting the brand visible to as many potential customers as we can.
"We know from our two existing stores, that customers are returning to the High Street and are wanting a variety of ways to shop with us.
"The new stores will bring to life everything that is remarkable about Joe Browns in environments that are unique to us, backed up with engaging customer service from colleagues that live and breath the Joe Browns ethos.
"We are looking at a variety of locations that we can share when we have signed on the dotted line. We really can’t wait to get cracking - its exciting times for the evolution of Joe Browns and when better than in our 25th year."
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