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Fashion Times

Morgan Schimminger

Jisoo Joyfully Rings in the New Year With Tommy Hilfiger in a New Advertising Campaign

Tommy Hilfiger (Person) Jisoo New Year

Jisoo has a little fun in the new set of ads. (Credit: Courtesy of Tommy Hilfiger)

It was only a couple of months ago that Jisoo was introduced as Tommy Hilfiger's latest brand ambassador. The Blackpink member traveled all the way to New York City for the occasion, taking in the sights of the Big Apple in an open-air tour bus captured for the fashion house's Fall 2024 campaign. Now the actress and singer stars in the American label's 2025 New Year campaign and appears to have fallen in love.

Jisoo visits an arcade decked out in a quilted, varsity-type jacket along with a red and white dress. She tries her hand at one of those infamously impossible claw machines. She has her sights set on a cute red apple proclaiming love for Tommy Hilfiger. After securing the object of her affection in record time, Jisoo jumps with glee wishing everyone "Happy New Year!"

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A post shared by Tommy Hilfiger (@tommyhilfiger)

Check out the full Tommy Hilfiger 2025 New Year campaign on the brand's Instagram.

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