Actress and entrepreneur Jessica Alba has recently announced the launch of her own production company, Lady Spitfire. Alongside producer Tracey Nyberg, Alba aims to tell more diverse stories with strong female leads through her new venture.
Inspired by the lack of representation and diversity she encountered when she entered the industry, Alba expressed her excitement and commitment to making it easier for dreams to be realized and potential to be met for women and minorities, particularly within her own community. She believes in redefining how women and minorities show up in the world by telling great stories, and she considers this her passion.
As the founder of Lady Spitfire, Alba is no stranger to being an entrepreneur. Besides her production company, she is also the owner of The Honest Company, a highly successful consumer goods brand. With Lady Spitfire already up and running, Alba has several films slated for release in the coming year. Additionally, she is currently filming the second season of her home improvement series, 'Honest Renovations,' under Lady Spitfire.
Joining a long list of celebrities who have started their own production companies, such as Prince Harry and Meghan Markle, Amy Poehler, and Reese Witherspoon, Alba is determined to put women at the center of every story, just like Witherspoon's Hello Sunshine production company.
In addition to her business ventures, Alba is also a New York Times bestselling author, thanks to the success of her 2013 book, 'The Honest Life.' She co-wrote a children's book, 'A Bear to Share,' with Baby2Baby co-CEOs Kelly Sawyer Patricof and Norah Weinstein. Alba further serves as a brand ambassador for Baby2Baby, a nonprofit organization that provides basic necessities to children living in poverty.
With Lady Spitfire and her other endeavors, Jessica Alba continues to make a significant impact in various industries. Her commitment to diversity, empowerment, and storytelling is evident, and she is determined to create a more inclusive and representative landscape for future generations. The best is yet to come for Lady Spitfire and the projects that Alba and Nyberg develop under it.