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The Guardian - UK
The Guardian - UK
Business
Sammy Gecsoyler

Jeremy Clarkson warns some of his cider bottles could explode

Jeremy Clarkson
Jeremy Clarkson apologised but said most of the bottles of cider were unaffected. Photograph: Evan Agostini/Invision/AP

Jeremy Clarkson has warned that bottles of his cider could explode because of a “massive cock up”.

The TV presenter started selling beer and cider in 2021 under the brand name Hawkstone.

On Friday, he said on Twitter: “There’s been a massive cock up and as a result, there’s a very slim chance some of our Hawkstone CIDER bottles might, there’s no easy way of saying this, explode.

“If the cap has the code L3160, open it underwater, pour it away and get in touch for a refund.

“Really sorry about this but on the upside, the beer is fine and still delicious. As is the cider, in bottles that are unaffected. Which is almost all of them.”

The beer and cider are largely made from ingredients grown on Clarkson’s 1,000-acre Diddly Squat farm in Chipping Norton. He bought the land in 2008 but did not start to run it in earnest until 2021. His attempts to get the farm fully up and running are chronicled in the Amazon Prime show Clarkson’s Farm.

A post on the Hawkstone Instagram account said the issue was due to “a small amount” of the cider “over fermenting”.

It advised affected consumers: “Take a photo of the caps and we will send you a fresh batch or a refund.”

In the latest series of Clarkson’s TV show the farm gets new animals and crops, and there are meetings with the local council over planning permission.

Clarkson received a poor reaction from some villagers when he sought to expand the business with a farm shop and restaurant.

Clarkson’s Farm has been a ratings success for Amazon Prime. Its second series, which aired earlier this year, broke viewing records, becoming the most-watched original show in the UK since the Barb started collecting data for major streaming services.

Clarkson was roundly criticised earlier this year after he described his hatred of the Duchess of Sussex in an article in the Sun. The press regulator, the Independent Press Standards Organisation (Ipso), concluded that Clarkson had discriminated against the duchess with a series of sexist tropes.

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