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Daily Record
Daily Record
Lifestyle
Ariane Sohrabi-Shiraz & Jacob Rawley

Jeremy Clarkson's farm shop customer pays 150% more for fry-up than at supermarket

Jeremy Clarkson's Diddly Squat Farm Shop is a popular attraction which draws in shoppers from across the UK.

The shop, located in the 1,000 acre property which features in Clarkson's popular Amazon Prime show, has just opened up again last month after closing over the winter. It offers a whole range of food, including the food that you would need for a fry-up - but it isn't cheap.

To find out just how pricey it is compared to supermarkets, Senior Lifestyle Writer at the Mirror Ariane Sohrabi-Shiraz, bought and tested fry-up ingredients.

Ariane said that she had to wait in an hour-long queue just to get into the shop in the Cotswolds. Once in the 'tiny' shop, she picked up everything that she needed.

"I picked up some bacon, sausages, eggs and a loaf of bread and before I paid I had no idea what the total would be as some of the costs weren't displayed," Ariane said. "I could only see the price of the bacon and sausage on the shelf, so had to ask about the bread and eggs."

Jeremy Clarkson's Diddly Squat Farm Shop is a popular attraction (Gareth Fuller/PA Wire)

The journalist and lifestyle ace said that it was surprising that the shop didn't have its prices clearly listed. After figuring out what each item would cost, she would pay a total of £17.25.

Here is the price breakdown:

  • Unsmoked back bacon - £4.30
  • Jeremy's Hawkstone Lager Pork Sausages - £3.80
  • Diddly Squat Farm Shop Eggs - £3.20
  • Sourdough Revolution large loaf – £5.95

Research company Kantar prices all the supplies for a fried breakfast at just £6.83 on average.

Ariane commented: "This means picking up the items from the Farm Shop cost 152 percent more than at a supermarket, and that's without the baked beans."

She continued: "Back at home, it was time to cook the breakfast and test out the products themselves.

"It's worth noting that this isn't your average supermarket run for necessities, and many people don't mind paying extra if it's reflected in the quality of the produce, if finances allow for it."

Ariane said the food cooked well, and in-particular praised the sausages,as not as much fat and water came out. While the bacon was nice, she said: "I would have expected a bit more meat for the price."

The sourdough loaf tasted 'great' but at £5.95 was "too much to pay for a loaf of bread," says Ariane. In the end it was the eggs from the TV presenter's farm shop that impressed the journalist the most.

The eggs were the star of the show (Ariane Sohrabi-Shiraz/Mirror Online)

She said: "They were deliciously rich and creamy, and although significantly tiny, I don't think they are comparable in terms of price to regular free range eggs in supermarkets."

Costing £3.20, they are a lot more expensive than a six-pack of medium free range eggs at Aldi which costs £1.29, but you can taste a big difference.

Ariane continued: "Cacklebean eggs come from a rare breed of Arlington chickens and have a vivid orange yolk.

"You can definitely pick them up cheaper elsewhere, but you probably won't find them in your local, big chain supermarket."

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