Jeremy Clarkson has faced backlash from Cotswolds locals over the traffic caused by his pub, The Farmer’s Dog, and Diddly Squat Farm Shop.
The former Top Gear host, 64, has thousands of fans travelling from all over the world to catch a glimpse of him at the pub or farm shop - which appears in his Amazon Prime series, Clarkson's Farm.
Residents in the surrounding villages are furious over traffic clogging up the narrow roads that run from the farm shop in Chadlington to the pub 12 miles away in Burford, Oxfordshire, MailOnline reported.
The Grand Tour star Clarkson has even issued a warning to fans at his pub, urging them to use the main roads.
A sign at The Farmer’s Dog reads: “If you’re travelling to The Farmer’s Dog, especially from Diddly Squat Farm Shop, please use the main roads.
“If you try to use the single-track cross-country route, I guarantee it will be slower because you’ll spend half your time backing up and looking for a passing place.”
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Locals are urging Google to direct drivers to use main roads instead of narrow back lanes.
“We approached The Farmer’s Dog to ask that the preferred route from Diddly Squat Farm to the pub/restaurant be shown avoiding our villages and they have amended their website to show the preferred route, “Asthall Parish Council chairwoman Lynne Hughson said, according to MailOnline.
“Google is still showing an alternative route via Fordwells, Asthall Leigh and Worsham.”
Hughson is also asking for lower speed limits in the area in a bid to slow down fans’ high-powered cars.
The county council is now “consulting with parishioners about this speed limit and also about reducing the 30mph limits in Field Assarts and Asthall Leigh to 20mph”.
The council has already approved a 20mph speed limit in the nearby village of Asthall, which is due to come into effect legally.
Locals’ concerns about traffic were raised in a parish council meeting in September, with the minutes detailing: “The public commented on the increased traffic through Swinbrook and down the Avenue in Asthall largely as a result of satellite navigation directing cars from Diddly Squat.”
Ahead of The Farmer’s Dog’s reopening in August, residents had shared concerns that fans might park on grass verges around the venue instead of using the car parks.