Jennifer Lopez has made adjustments to her tour following lower than expected ticket sales. The tour, which was based on her $20 million self-financed multimedia series, including a visual musical film and a documentary, did not achieve the commercial success anticipated. The accompanying album debuted at #38 on the Billboard album charts.
The tour, initially named This Is Me... Now, was announced in February with additional shows added shortly after. However, in March, several tour dates were quietly removed, reportedly due to logistical issues with the promoter. Recently, the tour's name was changed to This Is Me... Live | The Greatest Hits, possibly in response to the underwhelming ticket sales, focusing on J. Lo's back catalog.
Reports indicate that ticket sales for the tour have been lackluster. For the opening night in Florida, Ticketmaster shows unsold standard seats, with resale tickets also available. Similarly, J. Lo's hometown gig at Madison Square Garden has resale tickets available for the August 16 show. The final night of the tour at DC's Capital One Arena also has resale tickets available, contrasting with the sold-out status of upcoming artist Usher's show at the same venue.
These observations suggest that tickets for Jennifer Lopez's tour are not selling as expected, prompting the rebranding and potential shift in focus to her greatest hits. Fans interested in seeing J. Lo live may find this an opportune time to attend one of her shows. BuzzFeed has reached out to Jennifer's representatives for comment on the tour adjustments.
