Firefighters rushed to Edinburgh city centre on Monday afternoon as smoke billowed out of the iconic Edinburgh Jenners building.
Eight fire appliances with up to 40 firefighters have been pictures on Princes Street alongside other emergency services.
Edinburgh locals looked on in horror as flames rose from the historic buildings. St Andrew Square is among the roads to be closed off to traffic.
READ MORE - Edinburgh Jenners LIVE: updates as firefighters tackle blaze at iconic store
A Scottish Fire and Rescue Service spokesperson said: "We were alerted at 11.29am on Monday, January 23 to reports of a building fire at Rose Street, Edinburgh.
"Operations Control immediately mobilised two appliances to the scene and on arrival firefighters found a building well alight.
“A further eight appliances, including a high reach, were mobilised and crews remain on scene as they work to extinguish the fire. No casualties have been reported.”
No casualties have been reported following the fire at the iconic Edinburgh department store.
Photographs from the area show thick smoke billowing from the building as numerous fire fighters can be spotted on the street with hose jets.
It is understood road closures are in place around the area with South St David Street closed.
In June 2022, plans to restore Jenners to its "former glory" were given the go ahead by councillors who unanimously granted permission for work to turn the building into a luxury hotel.
Key aspects such as the central atrium and outside signage were expected to be kept in place while plans said the building would undergo significant alterations to form a boutique 96-bedroom hotel on the upper floors.
A new seventh floor was expected to be added to the 1905 extension on the corner of South St David Street and Rose Street to make space for a gym, plant enclosure and roof terrace bar.
In the lower section, plans stated the building would remain in traditional use as a shopping destination with retail spaces and food and drink outlets from the basement to the first floor.
Lothian Buses have announced a number of bus diversions at North St David Street and South St David Street. It said: "Due to a road closure buses are unable to serve George Street and South St David Street and are instead diverted via George Street, Frederick Street and Princes Street heading northbound until further notice."
Buses affected include the number 5, 45, 49, 100, 7, 10, 11, and 14.
Edinburgh Bus Station has also closed with a number of services affected.
Stores and offices nearby were also evacuated.
A statement from Edinburgh police said: "South St David Street, Edinburgh, and a number of surrounding roads, have been closed to traffic and pedestrians following a building fire. Please avoid the area if possible and follow directions regarding alternative routes."
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