Newcastle United co-owner Jamie Reuben has namechecked both Adidas and Nike as potential 'dream' sponsors as supporters eagerly await the official unveiling on next season's home strip. The Magpies are currently in a deal with kit manufacturer Castore, and are expected to remain locked into the pre-takeover agreement until the 2025/2026 season.
The Toon Army were seemingly given a glimpse of the latest iteration of the black-and-white stripes following a 'leak' on social media earlier in the week. The new design was modelled by Bruno Guimaraes and Kieran Trippier, and Newcastle United Women star Daisy Burt.
Most intriguingly though, the leaked design potentially unveiled Sela as Newcastle's new principal sponsor after Fun88 were shifted to the club's official Asian betting partner. The Saudi events firm had been identified as a frontrunner for the role, although any deal which would be the club's most lucrative commercial agreement would test the Premier League's new rules on related party transactions.
Adidas hold a fond place in the Toon Army's hearts, having designed the famous kit for Kevin Keegan's 'Entertainers'. Reuben confirmed the Magpies would 'love' to work with either Adidas or Nike, while outlining his admiration for Fanatics' recent impact in the American market.
READ MORE: Newcastle United supporters impressed by home kit 'leak' complete with new sponsor
Asked for his 'dream sponsor' for Newcastle, Reuben told the Business of Sport podcast: "Look, we're grateful for the support we've had from Castore. I think Nike and Adidas are all great people we would love to be associated with. I think Nike is a big business, but there are others.
"We share a friend, Michael Rubin, Fanatics are an amazing business and what he's doing there is amazing as well. They are really changing merchandise for American sports, and actually I think that approach to European sports could be exciting too.
"So we don't quite know where we're going with it, but there are some really exciting names out there."
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