Jalen Hurts is one of Jordan Brand’s new faces, and nothing puts you squarely in the spotlight like a Super Bowl appearance. Nike is all about big business, and with hundreds of millions set to watch this game, the Swoosh and Jordan Brand are banking on the Eagles quarterback drawing negative attention that turns into a lucrative positive.
Playing off the NBA’s response to Michael Jordan almost 40 years ago and Hurts mismatch cleats scenario earlier this season, the Eagles star quarterback wore a pair of Air Jordan Retro High ’85 ‘Bred Banned’ cleats for Super Bowl LIX at the Caesars Superdome.
UNBANNABLE 👟👀@JalenHurts | #FlyEaglesFly pic.twitter.com/TdMHNW3Xwk
— Philadelphia Eagles (@Eagles) February 9, 2025
Hurts is expected to be fined again for his attire, and Nike and Jordan Brand support this.
Brilliant by Nike. They will pay the fine. https://t.co/9cXIcFA50d
— Darren Rovell (@darrenrovell) February 9, 2025
Earlier in the season, Hurts turned heads when he was forced to wear one white Jordan and another Green Jordan cleat after having his foot stepped on and not wanting to miss a play.
40 Years Apart: Jalen Hurts receives a “banned” letter from the NFL after wearing Air Jordans and violating the league’s uniform policy. He will be fined $5,628.
“We’re paying the fine,” Jordan Brand tells me. “You can’t ban greatness.”
Forty years ago, Nike paid Michael Jordan’s fine for not wearing a specific white or black colorway that the NBA enforced at the time.
