Jake Paul and Tommy Fury might have been fighting in the ring - but their loved ones were also trying to get a piece of the action.
After two years of talk, the American YouTuber and the former Love Island star finally settled their differences in the ring on Sunday night in Saudi Arabia.
Despite being knocked down, Fury managed to defeat Paul on a split decision during an incredibly scrappy exchange, which saw both being docked a point by the referee.
Attention was meant to be on the two fighters, they were both accompanied into the ring by their older brothers, world champion boxer Tyson Fury and fellow YouTube star Logan Paul.
While Jake was doing his ring walk, Logan followed behind him and was seen carrying a massive pack of his Prime energy drinks - and handed out bottles to members of the crowd.
The popular drinks have causes chaos in stores around the UK due to a much higher demand than supply.
Parents have been spending upwards of £1,000 for drinks for their children and fans were driving hundreds of miles to get their hands on Prime.
That wasn't enough publicity, as Logan was also seen sipping from a pink bottle during a pre-fight interview and during a chat with the ring side reporter in between rounds.
He wasn't the only one trying to get some easy publicity, as Fury's girlfriend, Molly-Mae Hague, was also at it.
Molly-Mae, who recently gave birth to adorable baby Bambi, wasn't actually at the fight but her presence was felt.
Fury's team, including dad John Fury, wore white jumpers which had the name of her self tan brand, Filter by Molly-Mae, printed on the back.
Logan also hit the headlines for the wrong reasons due to his X-Rated rant while being interviewed between rounds.
With Fury on top after three rounds against, a ringside reporter wanted to get Logan's take on the fight.
But the YouTuber used the opportunity to scream at Fury, shouting: "Tommy Fury if you can hear me, you're a b****, you're gassing out."
Broadcasters BT were later forced to put a message on screen which read: "We apologise for any offence caused by the bad language."
After winning the fight, Tommy admitted it had "consumed his life" and paid tribute to his young family waiting for him to return home.
"Everybody thought I was running scared," the former Love Island contestant admitted.
"Tonight, I made my own legacy: I am Tommy Fury! I want to dedicate this fight to my new baby girl Bambi at home, and my Mrs [Molly-Mae]. I love you."
A proud Molly-Mae took to her Instagram Stories to share a snap of her victorious boyfriend in the ring, writing: "Never a doubt in my mind."
The mum-of-one went on to post a picture of Tommy kissing her as she held baby Bambi, gushing: "The pressure that was on this boy's shoulders... I will never ever know how he dealt with it.
"Never been more proud of anyone in my life. GET HOME TO US OUR CHAMP."
While Paul took the defeat on the chin - but spoke about the possibility of a rematch with Fury.
Paul said: "All respect to Tommy, he won, and don’t judge me by my wins, judge me by my losses. I’ll come back. I think we deserve that rematch. It was a great fight, a close fight. I don’t know if I agree with the judges. I got a 10-8 round twice, so it is what it is. This is boxing.
"Look, I’ve already won in life man, I’ve already won in every single way. I have an amazing family, amazing friends, amazing work ethic and I’ve made further than I ever thought that I would and beyond. This is definitely a humbling experience. I’ll take it on the chin, get back in the gym and we can run it back because I think we put on an amazing show for the fans tonight."
