Jackie Stallone's Big Brother entrance has gone down as one of the show's all-time great moments.
Her greeting to ex daughter-in-law Brigitte Nielsen was relived by fans during Big Brother : Best Shows Ever earlier this year.
And her legendary words, revived in the days of social media, immediately went viral on Twitter.
Jackie - mum to Hollywood legend Sylvester - has died at the age of 98 from unknown causes, according to TMZ.
Big Brother bosses decided to mix things up in 2005 with Jackie's introduction into the house.
Earlier in the series ex daughter-in-law Brigitte, who was married to Sylvester between 1985 and 1987, had joined.
The housemates were dressed as courtiers and told to bow to the Queen Mother as Jackie entered.
"It's Jackie," Brigitte exclaimed, shock written across her face.
"Yeah, Jackie," the famed astrologer came back, creating one of the show's best-loved and most-quoted catchphrases.
The pair had been feuding for years beforehand, after US papers reported Jackie was against Brigitte's relationship with her son.
Brigitte in turn blamed Jackie for their divorce.
Jackie, a famed psychic astrologer, was said to have looked into the future and predicted the end of their marriage.
The marriage broke down within 18 months.
But during their time in the house together, Jackie and Brigitte actually managed to work on their relationship.
Thinking back on their time together, Brigitte - who's now married to Mattia Dessi - told: "In the end she apologised for everything she's said and done.
"A couple of times I went to her house for dinner with my husband, Mattia. Sylvester was completely freaked out about it.
"I'm there having Thanksgiving dinner and the only one who's not there is Sylvester. It was bizarre. But what was so nice about it is that it's never too late to make things better."
Jackie was also mum to singer Frank Stallone and Toni D'Alto, who herself died in 2012 following a cancer battle.
She was married three times, first to Frank Stallone Snr, father to her two sons.
Their marriage lasted 12 years before a 1957 divorce, and in 1959 she married Anthony Filiti, father to Toni.
Where their split was shrouded in secrecy, Jackie and Anthony eventually split.
In 1998, Jackie married Steven Levine.