In 1995's Clueless, Cher Horowitz sends herself an overflowing bouquet of roses and candy. If the classic film got a 2024 reboot, she'd send herself J.Crew's collaboration with lingerie label Araks—and promptly stage an at-home Instagram photoshoot.
J.Crew tapped Araks, a brand whose intimates count Zoë Kravitz and Katie Holmes among its fans, to design its first collaboration of 2025. It's the perfect lineup for a February 14 treat, comprised of silky bralettes, decadent pajama sets, and celebrity-approved slip dresses. All twelve pieces retail for less than $200, and are available at J.Crew now.
Under womenswear director Olympia Gayot, J.Crew has pursued several collaborations with editor-approved brands: silk specialist Anna October, color-wheel wizard Christopher John Rogers, scrunchie and sheer fabric expert Maryam Nassirzadeh. Arak's colorblock lingerie has more than insider approval to earn it a spot on this list. Founder Araks Yeramyan designed for J.Crew in the 1990s—so coming back to the brand for a partnership is a homecoming of sorts.
In a statement, the designer said she sees J.Crew's classic, easygoing ethos reflected in her comfortable unlined bralettes and shirting-inspired pajamas. "The pieces are both effortless and considered, chic without trying too hard," Yeramyan said.
Whether you'd rather lounge in a matching cherry-red set or a sky-blue shirt and relaxed shorts, the overall feeling is the same. "They carry a quiet confidence," Yeramyan said, "the kind of ease that makes them as much a gift to yourself as to anyone else." And unlike flowers or chocolate, they'll last long after February 14.
